Slash me up, Drink you down
April 2010
Slash me up, Drink you down
As I salute to the all-time rock n’ roll legend, Guns n’ Roses guitarist Slash on his recent album, I also salute to the Hong Kong Government for its collaborative work on a momentous achievement in creating Hong Kong as Asia’s Wine Hub.
For many Hong Kongers, living in a fast-paced environment has become an exemplary way of life. Everything from and including the arts, property, luxury goods and the basic necessities sometimes implore us to connect with the pleasures of the human senses and most likely, you would have considered drinking wine to wind down a rough week or boost up an unforgettable weekend.
Since the removal of wine tax in 2008, the commerce and trade of fine wines in Hong Kong now is at its golden potential, is bringing awareness for quality and expectation in wines from around the world. Our livelihood of pleasures in opportunities and palatable indulgences no longer rests on a state of flurry as many wine collectors can now bring their treasures home.
When I spoke to Mr Gregory De’eb, the concept founder and general manager for Crown Wine Cellars who own the only underground wine cellar facility and heritage site at Shouson Hill, little did I know that Hong Kong collectors currently hold 20 per cent of all rare and fine wines in the world, and we rank globally as the 2nd largest wine auction market with prices peaking its rivals in Europe and the USA. Sotheby's and Christie's both said last year that Hong Kong has overtaken New York and London as the world's largest market for rare vintages. It is no wonder that “being the leader of wines sales and investments in Asia, Hong Kong really represents Asia for the Asians”, says Gregory.
This exciting change culminates the perfect existence for Crown Wine Cellars, bringing years of wine storage experience, trusted and sophisticated expertise in the logistics and transportation of rare and fine wines together with impeccable hospitality and local understanding to pave the way for a new lifestyle to wine collectors, enthusiasts and connoisseurs on the consumer highway.
At the forefront of the new wine revolution in Hong Kong and indeed the rest of Asia, Gregory has brought the benefits to traders and reaped the rewards for Crown Wine Cellar by leading investment to promote Hong Kong as the wine hub and province for fine wines. The HKQAA standard launched the first Wine Management Storage Management Systems Certification scheme at the end of 2009 and the HKQAA has compiled a handbook which
“provides the details of requirements and reference materials for the certification of wine storage management systems……” in Fine Wine Storage and Commercial Wine Storage primarily for consumption in the near future.
With government support to sustain a lucrative yet gastronomical industry, a natural and gradual movement to better monitoring and administration of wine trade will only let us enjoy more great wines from far and near. Without visionaries like Gregory, the wine trade will certainly face more bumps and humps on the road to success and our insatiable palates would surely be depleted more sooner than later.
As Gregory eloquently put its, “Wine is a living organism. Treat it like a fruit and you will be well rewarded”.
Slash me up, Drink you down
As I salute to the all-time rock n’ roll legend, Guns n’ Roses guitarist Slash on his recent album, I also salute to the Hong Kong Government for its collaborative work on a momentous achievement in creating Hong Kong as Asia’s Wine Hub.
For many Hong Kongers, living in a fast-paced environment has become an exemplary way of life. Everything from and including the arts, property, luxury goods and the basic necessities sometimes implore us to connect with the pleasures of the human senses and most likely, you would have considered drinking wine to wind down a rough week or boost up an unforgettable weekend.
Since the removal of wine tax in 2008, the commerce and trade of fine wines in Hong Kong now is at its golden potential, is bringing awareness for quality and expectation in wines from around the world. Our livelihood of pleasures in opportunities and palatable indulgences no longer rests on a state of flurry as many wine collectors can now bring their treasures home.
When I spoke to Mr Gregory De’eb, the concept founder and general manager for Crown Wine Cellars who own the only underground wine cellar facility and heritage site at Shouson Hill, little did I know that Hong Kong collectors currently hold 20 per cent of all rare and fine wines in the world, and we rank globally as the 2nd largest wine auction market with prices peaking its rivals in Europe and the USA. Sotheby's and Christie's both said last year that Hong Kong has overtaken New York and London as the world's largest market for rare vintages. It is no wonder that “being the leader of wines sales and investments in Asia, Hong Kong really represents Asia for the Asians”, says Gregory.
This exciting change culminates the perfect existence for Crown Wine Cellars, bringing years of wine storage experience, trusted and sophisticated expertise in the logistics and transportation of rare and fine wines together with impeccable hospitality and local understanding to pave the way for a new lifestyle to wine collectors, enthusiasts and connoisseurs on the consumer highway.
At the forefront of the new wine revolution in Hong Kong and indeed the rest of Asia, Gregory has brought the benefits to traders and reaped the rewards for Crown Wine Cellar by leading investment to promote Hong Kong as the wine hub and province for fine wines. The HKQAA standard launched the first Wine Management Storage Management Systems Certification scheme at the end of 2009 and the HKQAA has compiled a handbook which
“provides the details of requirements and reference materials for the certification of wine storage management systems……” in Fine Wine Storage and Commercial Wine Storage primarily for consumption in the near future.
With government support to sustain a lucrative yet gastronomical industry, a natural and gradual movement to better monitoring and administration of wine trade will only let us enjoy more great wines from far and near. Without visionaries like Gregory, the wine trade will certainly face more bumps and humps on the road to success and our insatiable palates would surely be depleted more sooner than later.
As Gregory eloquently put its, “Wine is a living organism. Treat it like a fruit and you will be well rewarded”.
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